---
title: "Content Creation For Really Small Teams"
canonical: https://www.ianlurie.com/writing/content-creation-for-small-teams/
date: 2021-03-10
updated: 2026-05-20
category: "Content"
description: "All the case studies about content that generated 50,000 customers can make you feel like a complete loser, and I’m here to say you’re not, and you’re not alone. This morning I…"
---
All the case studies about content that generated 50,000 customers can make you feel like a complete loser, and I’m here to say you’re not, and you’re not alone.

This morning I spoke to Loyal VC about content creation for small teams. This deck has the tips and rules I apply when resources and time are both scarce. Which, let’s face it, is 99.99999% of our working lives.

Oh, also: The capybara are back!!!! I couldn’t stop myself.

## The deck:

Don’t let the slide count scare you. It’s a quick read:

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## Some Links

[Canva Color Palette Generator lets you create a palette even if you’re color-impaired (like me)](https://www.canva.com/colors/color-palette-generator/)

[Daring Fireball’s Markdown Syntax Guide](https://daringfireball.net/projects/markdown/syntax)

[My Moz Whiteboard Friday about Markdown](https://moz.com/blog/markdown). Please, please, please ignore the photo. Please.

[Snagit for screen captures. Worth every penny](https://www.techsmith.com/screen-capture.html)

[Squoosh: My favorite image compression tool](https://squoosh.app)

[I use Trint for video and audio transcription](https://trint.com)

[Typora: A great content creation tool](https://typora.io)

[Me, on Twitter (@ianlurie)](https://www.twitter.com/ianlurie), because I crave attention

[Me, on LinkedIn](https://www.linkedin.com/in/ianlurie/)

[I have a course on Lynda.com called Copywriting For Business](https://www.linkedin.com/learning/learning-to-write-marketing-copy/). I wore a jacket. Check it out!