---
title: "Data Visualization For Marketers: SERPStat Webinar"
canonical: https://www.ianlurie.com/writing/data-visualization-for-marketers-serpstat-webinar/
date: 2022-08-09
category: "Digital Marketing"
description: "SERPStat invited me to talk about one of my favorite topics/pet peeves: Data visualization. I learned (after about 20 years) that if no one understands you, being right means…"
---
Seems like my only posts these days are webinar decks. But hey, marketing is marketing.

SERPStat invited me to talk about one of my favorite topics/pet peeves: Data visualization. I learned (after about 20 years) that if no one understands you, being right means exactly nothing. In this deck I talk about:

-   How we interpret data (and wasps)
-   Creating reports that don’t terrify the audience
-   Providing instant context
-   Helping the audience drill down into the details

## The Slides

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## Some Useful Links

-   Stephen Few: [I stole liberally from Stephen Few](http://www.perceptualedge.com/)(Look at the examples!!!)
-   [Edward Tufte](https://www.edwardtufte.com/tufte/) is the absolute king of data visualization. Read his stuff
-   I just read Storytelling With Data for the first time. Cole Nussbaumer Knaflic’s book is fantastic, with lots of real examples. [Check out her site here](https://www.storytellingwithdata.com)
-   For a semi-colorblind non-designer like me, [Tim Beard’s Natural Color Palette is a must](https://tinyurl.com/ypdr7z44)
-   A bazillaion years ago, I wrote this post about data drill-down. [It’s not too shabby.](https://tinyurl.com/yhh725y9)