---
title: "SEO Copywriting: The Blank Sheet Of Paper Test (presentation)"
canonical: https://www.ianlurie.com/writing/seo-copywriting-blank-sheet-of-paper-test/
date: 2019-11-04
updated: 2020-03-17
category: "Content"
description: "Carol Schiller invited me to talk SEO copywriting at her class on Saturday. It was great fun, replete with Capybara. I focused on The Blank Sheet Of Paper Test: “Will this…"
---
[Carol Schiller](https://twitter.com/CarolSchiller) invited me to talk SEO copywriting at her class on Saturday. It was great fun, replete with Capybara.

I focused on The Blank Sheet Of Paper Test:

“Will this content, shown on a blank sheet of paper, make sense to a stranger?”

If you write to pass the BSOPT (my clever abbreviation, what do you think?), you’re writing optimized copy.

Here are my slides:

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Also, I wrote a blog post about it! [Look over here](/writing/seo-101-the-blank-sheet-of-paper-test/). If you’re about to point out that this link fails the BSOPT, you’re right. Remember, it’s more of a guideline, really.