---
title: "How To Run An Internal SEO Training Program"
canonical: https://www.ianlurie.com/writing/seo-training-deck/
date: 2020-11-12
updated: 2021-01-27
category: "SEO"
description: "Training internal teams is one of an SEO professional’s greatest opportunities. It can also be a living hell. Seattle Search Network invited me to talk about it, so I did. Here’s…"
---
Training internal teams is one of an SEO professional’s greatest opportunities. It can also be a living hell, because we set ridiculous expectations.

This is a quick training (see what I did there?) I recorded on the topic. It has everything: Cats, background noise, me stammering away as I deal with countless other distractions…

Hopefully it also has some helpful information:

<iframe loading="lazy" width="800" height="500" src="https://www.youtube.com/embed/FIv3EGKy7-w" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe>

Here’s the deck:

<iframe class="speakerdeck-iframe" frameborder="0" src="https://speakerdeck.com/player/aa6eb7e4c2e9405bab0a10180ad47f76" title="How To Run An Internal SEO Training Program" allowfullscreen="true" style="border: 0px; background: padding-box padding-box rgba(0, 0, 0, 0.1); margin: 0px; padding: 0px; border-radius: 6px; box-shadow: rgba(0, 0, 0, 0.2) 0px 5px 40px; width: 100%; height: auto; aspect-ratio: 22 / 17;" data-ratio="1.2941176470588236"></iframe>

## Links

You can [download the deck here](https://speakerdeck.com/portentint/teaching-seo-to-non-seos-dont-be-ridiculous).

I very briefly mentioned Markdown. You can read my whole tutorial on using Markdown and Git for complex content projects [here](https://www.portent.com/blog/copywriting/content-strategy/content-with-github-markdown.htm).