Apr 2026
Teach The Shit Out Of Everything
Teach the shit out of everything. It's our secret marketing weapon: provide frictionless, expert learning and you earn trust across AI and traditional search.
Strategy, training, and talks since 1995
I know, I know. The digital marketing nerd? Really? I think I can make a pretty good case.
Digital marketer for 30 years. I started in 1995, helping clients use AOL to communicate with customers. I do a lot of digital marketing strategy. I do all the marketing things, particularly search engine optimization and content. I've worked with big brands and little ones, B2B and B2C. Etc. etc. blah blah brag boast. I've been around a long time. I've done a lot. I started, built, and sold Portent, Inc., a most excellent digital agency in Seattle.
Dungeons & Dragons player since 1978. That's even longer than 30 years (see previous). If you don't know about Dungeons & Dragons, have a look here. If you don't run screaming, we should really work together, or at least get together for a game.
AI implementer since 2023. I help companies (especially agencies) do better marketing and improve their workflows using AI.
I may not be the digital marketer or the nerd, but you won't find a nerdier digital marketer or a digital marketer with more nerd cred. So yes: The Digital Marketing Nerd.
Apr 2026
Teach the shit out of everything. It's our secret marketing weapon: provide frictionless, expert learning and you earn trust across AI and traditional search.
Aug 2026
I've been struggling to understand how Anthropic's new watermarking technology might work, so I built a little explainer.
May 2026
Here’s my analogy: Claude is the kitchen. Skills are utensils. Projects are cookbooks.
On stage
Talks that are useful Monday morning, not just memorable on Friday night.
MN Search Summit, MozCon, SearchLove, and a long tail of the rest.
See speakingYou can hire me: I provide consulting and training services. I can also speak at your conference.
Or, check out my writing, including my guide to Teaching The Sh!t Out Of Everything.
Email me at ian@ianlurie.com, or leave a note below and I'll get back to you.