Apr 2026
Teach The Shit Out Of Everything
Teach the shit out of everything. It's our secret marketing weapon: provide frictionless, expert learning and you earn trust across AI and traditional search.
Strategy, training, and talks since 1995
I know, I know. The digital marketing nerd? Really? I think I can make a pretty good case.
Digital marketer for 30 years. I started in 1995, helping clients use AOL to communicate with customers. I do a lot of digital marketing strategy. I do all the marketing things, particularly search engine optimization and content. I've worked with big brands and little ones, B2B and B2C. Etc. etc. blah blah brag boast. I've been around a long time. I've done a lot. I started, built, and sold Portent, Inc., a most excellent digital agency in Seattle.
Dungeons & Dragons player since 1978. That's even longer than 30 years (see previous). If you don't know about Dungeons & Dragons, have a look here. If you don't run screaming, we should really work together, or at least get together for a game.
AI implementer since 2023. I help companies (especially agencies) do better marketing and improve their workflows using AI.
I may not be the digital marketer or the nerd, but you won't find a nerdier digital marketer or a digital marketer with more nerd cred. So yes: The Digital Marketing Nerd.
Apr 2026
Teach the shit out of everything. It's our secret marketing weapon: provide frictionless, expert learning and you earn trust across AI and traditional search.
May 2026
Here’s my analogy: Claude is the kitchen. Skills are utensils. Projects are cookbooks.
May 2026
A post that tells you which feature on which AI platform does what.
On stage
Talks that are useful Monday morning, not just memorable on Friday night.
MN Search Summit, MozCon, SearchLove, and a long tail of the rest.
See speakingYou can hire me: I provide consulting and training services. I can also speak at your conference.
Or, check out my writing, including my guide to Teaching The Sh!t Out Of Everything.
Email me at ian@ianlurie.com, or leave a note below and I'll get back to you.