I’ve been writing for 25 years. This site is new. I’ve got some serious work to do. In the meantime, have a look at the 1,000+ posts I wrote on Portent.com
Core Web Vitals and SEO: X-Cart Presentation
I spoke with X-Cart about the madness and reality (I think) of Core Web Vitals. Here’s the deck.
Continue readingHow To: Schedule Sitebulb Crawls With Email Notifications
How to set up automated SiteBulb crawls and notifications. The process looks terrifying, but trust me, once you’ve set it up, it’s easy.
Continue readingContent Creation For Really Small Teams
All the case studies about content that generated 50,000 customers can make you feel like a complete loser, and I’m here to say you’re not, and you’re not alone.
This morning I spoke to Loyal VC about content creation for small teams. This deck has the tips and rules I apply when resources and time are both scarce. Which, let’s face it, is 99.99999% of our working lives.
Oh, also: The capybara are back!!!! I couldn’t stop myself.
Continue readingHow To Run An Internal SEO Training Program
Training internal teams is one of an SEO professional’s greatest opportunities. It can also be a living hell.
Seattle Search Network invited me to talk about it, so I did. Here’s the deck:
Continue readingE-A-T & SEO: MNSearch Presentation & Links
The MNSearch community is one of the best on the planet. They let me babble on about E-A-T and SEO today. This is the deck, and a couple of relevant links.
Continue readingThe Perfect Blog Post
Read this to plumb the depths of my despair as a marketer and writer.
Continue readingIn These Uncertain Times, Marketing Copy Can Still Show Empathy
Most of us, including brands and the copywriters that work for them, want to show empathy. Particularly during a crisis. But you don’t need to start your ad with “In these uncertain times.”
Continue readingWhat Digital Marketing Does
Digital marketing is not a business strategy. It connects your customers to your value (your product) when they need it.
Continue readingSite Replatforming: 51 Must-Do To-Dos
I have a love/hate relationship with site replatforming projects: Migrating from one CMS/e-commerce platform/whatever to another is an opportunity. Great things can happen! Yay! Or, you can end up with a feculent pile of badly-written code and shortcuts that bogs down your business until the next time you replatform. This is my stream-of-consciousness list of things you must do for a stench-free project.
Continue readingEvery Shitshow is Different: Running An Agency In A Crisis
If you run an agency, you’re going to face tough times. There’s no avoiding them. These are my experiences and how I (and my agency) survived them.
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