Teach The Shit Out Of Everything
Teach the shit out of everything. It's our secret marketing weapon: provide frictionless, expert learning and you earn trust across AI and traditional search.
Writing
The blog.
These days, I write for fun, not survival, so there may be a little less going on here. Have a look at the 1,000+ posts I wrote on Portent.com.
May 21, 2026
AI Claude Skills vs Projects, Explained
Here’s my analogy: Claude is the kitchen. Skills are utensils. Projects are cookbooks.
May 13, 2026
AI AI Model Cheat Sheet: Claude, ChatGPT, and Gemini
A post that tells you which feature on which AI platform does what.
Apr 27, 2026
Digital Marketing Hey, SEOWeek: Teach The Sh1t Out Of Everything
SEO Week attendees, here are all the resources from my talk: Github repository, links, and the slides.
Feb 10, 2026
Content AI Is Average
When it comes to content, AI is a “C” student, and that’s not good enough.
Jan 8, 2026
Digital Marketing Digital Marketing’s Golden Rule: Build for Bots, Create For Humans
If you want to shut out the noise, stick to one principle: Build for bots, create for humans. Build infrastructure that supports discoverability across all platforms, from social…
Dec 4, 2025
AI Building A Zero-Code AI SEO Workflow: Reference Materials
Links, the presentation, and some other stuff for folks who attended my talk about AI-powered SEO workflows.
Dec 2, 2025
AI Using AI to generate ALT text for 27,000 images
Writing ALT text sucks. Writing ALT text for 27,000 images is enough to send me right off the Cliffs Of Insanity. I got AI to do the work for me. Here’s how.
Oct 14, 2025
AI How To: Build A Content Audit Assistant With ScreamingFrog and AI
You can’t build an AI content auditor. You can build an AI content audit assistant that analyzes your site’s existing content, traffic data, and crawl data for opportunities. I’ll…
Aug 12, 2025
Content Use AI to Improve Content Audits (not perform them)
General-purpose AI can’t perform content audits. It can, however, improve them. Here’s how.
Jul 31, 2025
Digital Marketing How to: Compress Images With Squoosh
5 megabyte images kill kittens. And capybara pups. And your users’ will to live. Fortunately, there’s an easy image compressor: Squoosh.app. The name alone makes it worth a try,…
May 22, 2025
Digital Marketing AI Is Not Clickless Search
AI is not clickless search. Once you realize that, and the fact that it’s actually a whole separate earned media channel, marketing for AI makes more sense.
Feb 25, 2025
Digital Marketing Return On Time Invested: Presentation Stuff
The slides and all supporting links, video, and tutorials from my Return On Time Invested presentation. Also includes a nifty Loom video about using Squoosh.app!
Jan 4, 2025
AI Coax. Persuade. Cajole. Using Generative AI Right
I used ChatGPT to generate a cycling training plan and got a valuable reminder that generative AI can’t think. But it knows a lot. Getting it to convert that knowledge into…
Dec 4, 2024
Content Plague Words And Their Alternatives
I won’t bore you with a long post. This is a list of words and phrases you should leave out of your business writing and (most) marketing copy, and a few alternatives (plus snarky…
Nov 26, 2024
Digital Marketing Marketing’s Secret Currency: Return On Time Invested
The first thing your audience spends on you is time. Make sure they get a good return on investment.
Nov 14, 2024
Digital Marketing For Unforgettable Marketing, Teach The Shit Out Of Everything
Teaching makes you memorable. It’s the best marketing tool you’ve got.
Oct 17, 2024
Content Stop Headaches With Merged Data Content Scoring
Links, tools, and the deck from my SEMPDX Engage 2024 talk about merged data content scoring (oh, and you can schedule a little Q&A time with yours truly).
Aug 7, 2024
Digital Marketing Digital 101: Three Questions Make Marketing Work
You want to be better at digital marketing? Understand that it’s still MARKETING, and marketing boils down to three questions: What’s the problem? How do I fix the problem? How…
May 9, 2024
Consulting When The Lights Go Out: Closing An Agency The Right Way
If you’re shutting down your agency, remember: Your responsibilities don’t end after you turn out the lights. My thoughts on Portent’s closure, and how we can do better.