Ian Lurie

Digital Marketing Since 1995. Nerd Since 1968.

  • Consulting
  • Training
  • Speaking
  • Geek Stuff
  • Writing

My Other Writing

August 27, 2019

I’ve been writing for 28 years. These days, I write for fun, not survival, so there may be a little less going on here. Have a look at the 1,000+ posts I wrote on Portent.com

Return On Time Invested: Presentation Stuff

February 25, 2025

The slides and all supporting links, video, and tutorials from my Return On Time Invested presentation. Also includes a nifty Loom video about using Squoosh.app!

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Coax. Persuade. Cajole.
Using Generative AI Right

January 4, 2025

I used ChatGPT to generate a cycling training plan and got a valuable reminder that generative AI can’t think. But it knows a lot. Getting it to convert that knowledge into something useful takes a little coaxing and persuading. Cajoling, even.

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Plague Words And Their Alternatives

December 4, 2024

I won’t bore you with a long post. This is a list of words and phrases you should leave out of your business writing and (most) marketing copy, and a few alternatives (plus snarky remarks).

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Marketing’s Secret Currency: Return On Time Invested

November 26, 2024

The first thing your audience spends on you is time. Make sure they get a good return on investment.

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For Unforgettable Marketing,
Teach The Shit Out Of Everything

November 14, 2024

Teaching makes you memorable. It’s the best marketing tool you’ve got.

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Stop Headaches With Merged Data Content Scoring

October 17, 2024

Links, tools, and the deck from my SEMPDX Engage 2024 talk about merged data content scoring (oh, and you can schedule a little Q&A time with yours truly).

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Digital 101: Three Questions Make Marketing Work

August 7, 2024

You want to be better at digital marketing? Understand that it’s still MARKETING, and marketing boils down to three questions: What’s the problem? How do I fix the problem? How can you help me fix it better? To create kick-ass stuff, describe the problem, describe the solution, and make your pitch.

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When The Lights Go Out: Closing An Agency The Right Way

May 9, 2024

If you’re shutting down your agency, remember: Your responsibilities don’t end after you turn out the lights. My thoughts on Portent’s closure, and how we can do better.

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Social Media Is Not Owned Media

March 13, 2024

Social media isn’t owned media.

I could write a huge, theoretical rant about social media and the definition of owned media. Thanks to my pal Elon Musk, I don’t have to.

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What’s The Minimum Number Of Words For A Blog Post?

June 8, 2023

One.

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I may be a teeny-tiny company, but I still care about diversity.
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