I’ve been writing for 25 years. This site is new. I’ve got some serious work to do. In the meantime, have a look at the 1,000+ posts I wrote on Portent.com
Content Creation For Really Small Teams
All the case studies about content that generated 50,000 customers can make you feel like a complete loser, and I’m here to say you’re not, and you’re not alone.
This morning I spoke to Loyal VC about content creation for small teams. This deck has the tips and rules I apply when resources and time are both scarce. Which, let’s face it, is 99.99999% of our working lives.
Oh, also: The capybara are back!!!! I couldn’t stop myself.
The deck:
Don’t let the slide count scare you. It’s a quick read:
Some Links
Canva Color Palette Generator lets you create a palette even if you’re color-impaired (like me)
Daring Fireball’s Markdown Syntax Guide
My Moz Whiteboard Friday about Markdown. Please, please, please ignore the photo. Please.
Snagit for screen captures. Worth every penny
Squoosh: My favorite image compression tool
I use Trint for video and audio transcription
Typora: A great content creation tool
Me, on Twitter (@ianlurie), because I crave attention
I have a course on Lynda.com called Copywriting For Business. I wore a jacket. Check it out!
How To Run An Internal SEO Training Program
Training internal teams is one of an SEO professional’s greatest opportunities. It can also be a living hell.
Seattle Search Network invited me to talk about it, so I did. Here’s the deck:
Continue readingE-A-T & SEO: MNSearch Presentation & Links
The MNSearch community is one of the best on the planet. They let me babble on about E-A-T and SEO today. This is the deck, and a couple of relevant links.
Continue readingThe Perfect Blog Post
Read this to plumb the depths of my despair as a marketer and writer.
Continue readingIn These Uncertain Times, Marketing Copy Can Still Show Empathy
Most of us, including brands and the copywriters that work for them, want to show empathy. Particularly during a crisis. But you don’t need to start your ad with “In these uncertain times.”
Continue readingWhat Digital Marketing Does
Digital marketing is not a business strategy. It connects your customers to your value (your product) when they need it.
Continue readingSite Replatforming: 51 Must-Do To-Dos
I have a love/hate relationship with site replatforming projects: Migrating from one CMS/e-commerce platform/whatever to another is an opportunity. Great things can happen! Yay! Or, you can end up with a feculent pile of badly-written code and shortcuts that bogs down your business until the next time you replatform. This is my stream-of-consciousness list of things you must do for a stench-free project.
Continue readingEvery Shitshow is Different: Running An Agency In A Crisis
If you run an agency, you’re going to face tough times. There’s no avoiding them. These are my experiences and how I (and my agency) survived them.
Continue readingSEO 101: URL Permanence
If you create repeating, date-based content on your site, like an annual ‘best of’ list or buyer’s guide, use the same URL every year. Archive previous years to date-based URLs. That’s URL permanence. You’ll get more SEO bang for your buck.
Continue readingSEO 101: The Blank Sheet Of Paper Test
SEO Rule Number One: Fully describe your content.
Heck, that’s copywriting rule number one.
Everything that describes content should pass the blank sheet of paper test:
“Will this, written on a blank sheet of paper, make sense to a stranger?”
Continue reading