I’ve been writing for 25 years. This site is new. I’ve got some serious work to do. In the meantime, have a look at the 1,000+ posts I wrote on Portent.com
Advanced? It’s Not What You Think.
Advanced isn’t what you think.
“Skilled” isn’t the same as “advanced.”
“Skilled” means you know how to do a thing. Skills are crucial.
“Advanced” means you can recognize the bullshit, cut through it, and then apply skills to solve problems. “Advanced” is invaluable.
Continue readingSEO Copywriting: The Blank Sheet Of Paper Test (presentation)
Carol Schiller invited me to talk SEO copywriting at her class on Saturday. It was great fun, replete with Capybara. I focused on The Blank Sheet Of Paper Test: “Will this content, shown on a blank sheet of paper, make sense to a stranger?”
Continue readingConsultant’s Diary: Week Six
I was CEO of an agency for 25 years. Now, I’m setting up my own one-person shop. I’m going to keep a diary of the transition. Here are lessons learned in my first six weeks:
Continue readingHow To: Find And Replace Fonts In Powerpoint
I don’t do tips posts, but this one was so dang exciting. You can find and replace fonts in Powerpoint. I. Am. Stunned. I am filled with joy.
Continue readingFirst Post
After 25 years running Portent, I’ve decided to head out on my own.
I was not “forced out.” Nor did I leave because I don’t like working here. It’s just time. I’ve spent my entire adult life (give or take a few years) running an agency. I saw us grow from one person to a team of forty. We were acquired.
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