I’ve been writing for 28 years. These days, I write for fun, not survival, so there may be a little less going on here. Have a look at the 1,000+ posts I wrote on Portent.com
Claude Skills vs Projects, Explained
Here’s my analogy: Claude is the kitchen. Skills are utensils. Projects are cookbooks.
Continue readingNew! The AI Model Cheat Sheet
I’ve tried to put together a page that tells you which feature on which platform does what. When the underlying feature is the same across platforms, the description is the same too, so you can spot at a glance where the platforms genuinely match up. Check it out over here.
Yeah, yeah, I know – I created a custom page, and it’s lazy. I’m rebuilding my site. This will all fit together soon.
Hey, SEOWeek: Teach The Sh1t Out Of Everything
SEO Week attendees, here are all the resources from my talk: Github repository, links, and the slides.
Continue readingAI Is Average
When it comes to content, AI is a “C” student, and that’s not good enough.
Continue readingDigital Marketing’s Golden Rule: Build for Bots, Create For Humans
If you want to shut out the noise, stick to one principle: Build for bots, create for humans. Build infrastructure that supports discoverability across all platforms, from social media to search to AI. Create multimodal content that delivers exactly what your human audience needs at just the right time.
Continue readingBuilding A Zero-Code AI SEO Workflow: Reference Materials
Links, the presentation, and some other stuff for folks who attended my talk about AI-powered SEO workflows.
Continue readingUsing AI to generate ALT text for 27,000 images
Writing ALT text sucks. Writing ALT text for 27,000 images is enough to send me right off the Cliffs Of Insanity. I got AI to do the work for me. Here’s how.
Continue readingHow To: Build A Content Audit Assistant With ScreamingFrog and AI
You can’t build an AI content auditor. You can build an AI content audit assistant that analyzes your site’s existing content, traffic data, and crawl data for opportunities. I’ll show you how I do it, from the inputs — ScreamingFrog, Google Analytics, DataForSEO — to the prompts and project.
Continue readingUse AI to Improve Content Audits (not perform them)
General-purpose AI can’t perform content audits. It can, however, improve them. Here’s how.
Continue readingHow to: Compress Images With Squoosh
5 megabyte images kill kittens. And capybara pups. And your users’ will to live.
Fortunately, there’s an easy image compressor: Squoosh.app. The name alone makes it worth a try, right?! You can compress the heck out of utterly bloated image files in a few seconds.
So, I broke my own rule and recorded a Squoosh how-to.
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