Building, Running, & Selling An Agency
· Updated May 20, 2026
I prattle on about my experiences building, running, and then selling my first agency, Portent. OK, to be fair, it’s the only agency I’ve built, run, and sold. Saying “my first agency” future-proofs this post and sounds cool.
Here’s the deck:
Books & Links
If you’re building an agency, these are all worth a look:
- Lost & Founder is Rand Fishkin’s very-honest look at starting and running a startup. Read it to bust some serious myths about startup culture
- One-Trick Ponies Get Shot: How To Succeed In The Business Of Consulting: Some random guy wrote this. Cough
- Radical Candor is all about being a great-but-direct boss
- I stole the Why/How/What concept from Start With Why
- You MUST read EVERYTHING by this guy but start with “The Four Obsessions Of An Extraordinary Executive”