Feb 10, 2026
Content
AI Is Average
When it comes to content, AI is a “C” student, and that’s not good enough.
Writing Category
Content
8 posts on Content.
Aug 12, 2025
Content
Use AI to Improve Content Audits (not perform them)
General-purpose AI can’t perform content audits. It can, however, improve them. Here’s how.
Dec 4, 2024
Content
Plague Words And Their Alternatives
I won’t bore you with a long post. This is a list of words and phrases you should leave out of your business writing and (most) marketing copy, and a few alternatives (plus snarky…
Oct 17, 2024
Content
Stop Headaches With Merged Data Content Scoring
Links, tools, and the deck from my SEMPDX Engage 2024 talk about merged data content scoring (oh, and you can schedule a little Q&A time with yours truly).
Jun 8, 2023
Content
Mar 10, 2021
Content
Content Creation For Really Small Teams
All the case studies about content that generated 50,000 customers can make you feel like a complete loser, and I’m here to say you’re not, and you’re not alone. This morning I…
Nov 4, 2019
Content
SEO Copywriting: The Blank Sheet Of Paper Test (presentation)
Carol Schiller invited me to talk SEO copywriting at her class on Saturday. It was great fun, replete with Capybara. I focused on The Blank Sheet Of Paper Test: “Will this…
Oct 9, 2019
Content
How To: Find And Replace Fonts In Powerpoint
I don’t do tips posts, but this one was so dang exciting. You can find and replace fonts in Powerpoint. I. Am. Stunned. I am filled with joy.