Nov 12, 2020
SEO
How To Run An Internal SEO Training Program
Training internal teams is one of an SEO professional’s greatest opportunities. It can also be a living hell. Seattle Search Network invited me to talk about it, so I did. Here’s…
Writing Category
SEO
6 posts on SEO.
Sep 23, 2020
SEO
E-A-T & SEO: MNSearch Presentation & Links
The MNSearch community is one of the best on the planet. They let me babble on about E-A-T and SEO today. This is the deck, and a couple of relevant links.
Mar 27, 2020
SEO
SEO 101: URL Permanence
If you create repeating, date-based content on your site, like an annual ‘best of’ list or buyer’s guide, use the same URL every year. Archive previous years to date-based URLs.…
Mar 17, 2020
SEO
SEO 101: The Blank Sheet Of Paper Test
SEO Rule Number One: Fully describe your content. Heck, that’s copywriting rule number one. Everything that describes content should pass the blank sheet of paper test: “Will…
Feb 5, 2020
SEO
Putting The Brakes On Python
Python is a fantastic SEO tool, until it breaks your heart. Tools are tools and you need to pick your battles. Ask yourself these questions before you code.
Jan 31, 2020
SEO
What’s A Good Outgoing Link? Use Common Sense
What’s a “good” outgoing link? The SEO world has generated a mindboggling mound of utter crap on this subject. I try to simplify and make sense of it all.