I spoke with X-Cart about the madness and reality (I think) of Core Web Vitals. Here’s the deck.Continue reading
How to set up automated SiteBulb crawls and notifications. The process looks terrifying, but trust me, once you’ve set it up, it’s easy.Continue reading
Training internal teams is one of an SEO professional’s greatest opportunities. It can also be a living hell.
Seattle Search Network invited me to talk about it, so I did. Here’s the deck:Continue reading
The MNSearch community is one of the best on the planet. They let me babble on about E-A-T and SEO today. This is the deck, and a couple of relevant links.Continue reading
If you create repeating, date-based content on your site, like an annual ‘best of’ list or buyer’s guide, use the same URL every year. Archive previous years to date-based URLs. That’s URL permanence. You’ll get more SEO bang for your buck.Continue reading
SEO Rule Number One: Fully describe your content.
Heck, that’s copywriting rule number one.
Everything that describes content should pass the blank sheet of paper test:
“Will this, written on a blank sheet of paper, make sense to a stranger?”Continue reading
Python is a fantastic SEO tool, until it breaks your heart. Tools are tools and you need to pick your battles. Ask yourself these questions before you code.Continue reading
What’s a “good” outgoing link? The SEO world has generated a mindboggling mound of utter crap on this subject. I try to simplify and make sense of it all.Continue reading