The MNSearch community is one of the best on the planet. They let me babble on about E-A-T and SEO today. This is the deck, and a couple of relevant links.

If you create repeating, date-based content on your site, like an annual ‘best of’ list or buyer’s guide, use the same URL every year. Archive previous years to date-based URLs. That’s URL permanence. You’ll get more SEO bang for your buck.

SEO Rule Number One: Fully describe your content.

Heck, that’s copywriting rule number one.

Everything that describes content should pass the blank sheet of paper test:

“Will this, written on a blank sheet of paper, make sense to a stranger?”

Python is a fantastic SEO tool, until it breaks your heart. Tools are tools and you need to pick your battles. Ask yourself these questions before you code.

What’s a “good” outgoing link? The SEO world has generated a mindboggling mound of utter crap on this subject. I try to simplify and make sense of it all.