Carol Schiller invited me to talk SEO copywriting at her class on Saturday. It was great fun, replete with Capybara.
I focused on The Blank Sheet Of Paper Test:
“Will this content, shown on a blank sheet of paper, make sense to a stranger?”
If you write to pass the BSOPT (my clever abbreviation, what do you think?), you’re writing optimized copy.
Here are my slides:
Also, I wrote a blog post about it! Look over here. If you’re about to point out that this link fails the BSOPT, you’re right. Remember, it’s more of a guideline, really.