Apr 27, 2026
Digital Marketing
Teach The Shit Out Of Everything
Teach the shit out of everything. It's our secret marketing weapon: provide frictionless, expert learning and you earn trust across AI and traditional search.
Writing Category
Digital Marketing
14 posts on Digital Marketing.
Apr 27, 2026
Digital Marketing
Hey, SEOWeek: Teach The Sh1t Out Of Everything
SEO Week attendees, here are all the resources from my talk: Github repository, links, and the slides.
Jan 8, 2026
Digital Marketing
Digital Marketing’s Golden Rule: Build for Bots, Create For Humans
If you want to shut out the noise, stick to one principle: Build for bots, create for humans. Build infrastructure that supports discoverability across all platforms, from social…
Jul 31, 2025
Digital Marketing
How to: Compress Images With Squoosh
5 megabyte images kill kittens. And capybara pups. And your users’ will to live. Fortunately, there’s an easy image compressor: Squoosh.app. The name alone makes it worth a try,…
May 22, 2025
Digital Marketing
AI Is Not Clickless Search
AI is not clickless search. Once you realize that, and the fact that it’s actually a whole separate earned media channel, marketing for AI makes more sense.
Feb 25, 2025
Digital Marketing
Return On Time Invested: Presentation Stuff
The slides and all supporting links, video, and tutorials from my Return On Time Invested presentation. Also includes a nifty Loom video about using Squoosh.app!
Nov 26, 2024
Digital Marketing
Marketing’s Secret Currency: Return On Time Invested
The first thing your audience spends on you is time. Make sure they get a good return on investment.
Nov 14, 2024
Digital Marketing
For Unforgettable Marketing, Teach The Shit Out Of Everything
Teaching makes you memorable. It’s the best marketing tool you’ve got.
Aug 7, 2024
Digital Marketing
Digital 101: Three Questions Make Marketing Work
You want to be better at digital marketing? Understand that it’s still MARKETING, and marketing boils down to three questions: What’s the problem? How do I fix the problem? How…
Mar 13, 2024
Digital Marketing
Social Media Is Not Owned Media
Social media isn’t owned media. I could write a huge, theoretical rant about social media and the definition of owned media. Thanks to my pal Elon Musk, I don’t have to.
Aug 9, 2022
Digital Marketing
Data Visualization For Marketers: SERPStat Webinar
SERPStat invited me to talk about one of my favorite topics/pet peeves: Data visualization. I learned (after about 20 years) that if no one understands you, being right means…
May 15, 2020
Digital Marketing
In These Uncertain Times, Marketing Copy Can Still Show Empathy
Most of us, including brands and the copywriters that work for them, want to show empathy. Particularly during a crisis. But you don’t need to start your ad with “In these…
May 7, 2020
Digital Marketing
What Digital Marketing Does
Digital marketing is not a business strategy. It connects your customers to your value (your product) when they need it.
Apr 17, 2020
Digital Marketing
Site Replatforming: 51 Must-Do To-Dos
I have a love/hate relationship with site replatforming projects: Migrating from one CMS/e-commerce platform/whatever to another is an opportunity. Great things can happen! Yay!…