Data Visualization For Marketers: SERPStat Webinar

Seems like my only posts these days are webinar decks. But hey, marketing is marketing.

SERPStat invited me to talk about one of my favorite topics/pet peeves: Data visualization. I learned (after about 20 years) that if no one understands you, being right means exactly nothing. In this deck I talk about:

  • How we interpret data (and wasps)
  • Creating reports that don’t terrify the audience
  • Providing instant context
  • Helping the audience drill down into the details

The Slides

Some Useful Links

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