Ian Lurie

Digital Marketing Since 1995. Nerd Since 1968.

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Post Category → Digital Marketing

Return On Time Invested: Presentation Stuff

February 25, 2025

The slides and all supporting links, video, and tutorials from my Return On Time Invested presentation. Also includes a nifty Loom video about using Squoosh.app!

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Coax. Persuade. Cajole.
Using Generative AI Right

January 4, 2025

I used ChatGPT to generate a cycling training plan and got a valuable reminder that generative AI can’t think. But it knows a lot. Getting it to convert that knowledge into something useful takes a little coaxing and persuading. Cajoling, even.

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Marketing’s Secret Currency: Return On Time Invested

November 26, 2024

The first thing your audience spends on you is time. Make sure they get a good return on investment.

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For Unforgettable Marketing,
Teach The Shit Out Of Everything

November 14, 2024

Teaching makes you memorable. It’s the best marketing tool you’ve got.

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Digital 101: Three Questions Make Marketing Work

August 7, 2024

You want to be better at digital marketing? Understand that it’s still MARKETING, and marketing boils down to three questions: What’s the problem? How do I fix the problem? How can you help me fix it better? To create kick-ass stuff, describe the problem, describe the solution, and make your pitch.

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Social Media Is Not Owned Media

March 13, 2024

Social media isn’t owned media.

I could write a huge, theoretical rant about social media and the definition of owned media. Thanks to my pal Elon Musk, I don’t have to.

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Marketing Bandwagons: With “AI,” What’s Old Is New Again

May 29, 2023

When we talk to clients about generative AI, ChatGPT, and all the latest fads, we need to be the grown-ups. Right now, we suck at it.

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Data Visualization For Marketers: SERPStat Webinar

August 9, 2022

SERPStat invited me to talk about one of my favorite topics/pet peeves: Data visualization. I learned (after about 20 years) that if no one understands you, being right means exactly nothing. Read a summary, get the slides, and check out some links.

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In These Uncertain Times, Marketing Copy Can Still Show Empathy

May 15, 2020

Most of us, including brands and the copywriters that work for them, want to show empathy. Particularly during a crisis. But you don’t need to start your ad with “In these uncertain times.”

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What Digital Marketing Does

May 7, 2020

Digital marketing is not a business strategy. It connects your customers to your value (your product) when they need it.

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