When we talk to clients about generative AI, ChatGPT, and all the latest fads, we need to be the grown-ups. Right now, we suck at it.
Continue readingPost Category → Digital Marketing
Data Visualization For Marketers: SERPStat Webinar
SERPStat invited me to talk about one of my favorite topics/pet peeves: Data visualization. I learned (after about 20 years) that if no one understands you, being right means exactly nothing. Read a summary, get the slides, and check out some links.
Continue readingIn These Uncertain Times, Marketing Copy Can Still Show Empathy
Most of us, including brands and the copywriters that work for them, want to show empathy. Particularly during a crisis. But you don’t need to start your ad with “In these uncertain times.”
Continue readingWhat Digital Marketing Does
Digital marketing is not a business strategy. It connects your customers to your value (your product) when they need it.
Continue readingSite Replatforming: 51 Must-Do To-Dos
I have a love/hate relationship with site replatforming projects: Migrating from one CMS/e-commerce platform/whatever to another is an opportunity. Great things can happen! Yay! Or, you can end up with a feculent pile of badly-written code and shortcuts that bogs down your business until the next time you replatform. This is my stream-of-consciousness list of things you must do for a stench-free project.
Continue reading