The slides and all supporting links, video, and tutorials from my Return On Time Invested presentation. Also includes a nifty Loom video about using Squoosh.app!

The first thing your audience spends on you is time. Make sure they get a good return on investment.

Teaching makes you memorable. It’s the best marketing tool you’ve got.

You want to be better at digital marketing? Understand that it’s still MARKETING, and marketing boils down to three questions: What’s the problem? How do I fix the problem? How can you help me fix it better? To create kick-ass stuff, describe the problem, describe the solution, and make your pitch.

Social media isn’t owned media.

I could write a huge, theoretical rant about social media and the definition of owned media. Thanks to my pal Elon Musk, I don’t have to.

When we talk to clients about generative AI, ChatGPT, and all the latest fads, we need to be the grown-ups. Right now, we suck at it.

SERPStat invited me to talk about one of my favorite topics/pet peeves: Data visualization. I learned (after about 20 years) that if no one understands you, being right means exactly nothing. Read a summary, get the slides, and check out some links.

Most of us, including brands and the copywriters that work for them, want to show empathy. Particularly during a crisis. But you don’t need to start your ad with “In these uncertain times.”

Digital marketing is not a business strategy. It connects your customers to your value (your product) when they need it.