Writing ALT text sucks. Writing ALT text for 27,000 images is enough to send me right off the Cliffs Of Insanity. I got AI to do the work for me. Here’s how.
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Post Category → Digital Marketing
How to: Compress Images With Squoosh
5 megabyte images kill kittens. And capybara pups. And your users’ will to live.
Fortunately, there’s an easy image compressor: Squoosh.app. The name alone makes it worth a try, right?! You can compress the heck out of utterly bloated image files in a few seconds.
So, I broke my own rule and recorded a Squoosh how-to.
Continue readingAI Is Not Clickless Search
AI is not clickless search. Once you realize that, and the fact that it’s actually a whole separate earned media channel, marketing for AI makes more sense.
Continue readingReturn On Time Invested: Presentation Stuff
The slides and all supporting links, video, and tutorials from my Return On Time Invested presentation. Also includes a nifty Loom video about using Squoosh.app!
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Coax. Persuade. Cajole.
Using Generative AI Right
I used ChatGPT to generate a cycling training plan and got a valuable reminder that generative AI can’t think. But it knows a lot. Getting it to convert that knowledge into something useful takes a little coaxing and persuading. Cajoling, even.
Continue readingMarketing’s Secret Currency: Return On Time Invested
The first thing your audience spends on you is time. Make sure they get a good return on investment.
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For Unforgettable Marketing,
Teach The Shit Out Of Everything
Teaching makes you memorable. It’s the best marketing tool you’ve got.
Continue readingDigital 101: Three Questions Make Marketing Work
You want to be better at digital marketing? Understand that it’s still MARKETING, and marketing boils down to three questions: What’s the problem? How do I fix the problem? How can you help me fix it better? To create kick-ass stuff, describe the problem, describe the solution, and make your pitch.
Continue readingSocial Media Is Not Owned Media
Social media isn’t owned media.
I could write a huge, theoretical rant about social media and the definition of owned media. Thanks to my pal Elon Musk, I don’t have to.
Continue readingMarketing Bandwagons: With “AI,” What’s Old Is New Again
When we talk to clients about generative AI, ChatGPT, and all the latest fads, we need to be the grown-ups. Right now, we suck at it.
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