May 21, 2026
AI
Claude Skills vs Projects, Explained
Here’s my analogy: Claude is the kitchen. Skills are utensils. Projects are cookbooks.
Writing Category
AI
6 posts on AI.
May 13, 2026
AI
AI Model Cheat Sheet: Claude, ChatGPT, and Gemini
A post that tells you which feature on which AI platform does what.
Dec 4, 2025
AI
Building A Zero-Code AI SEO Workflow: Reference Materials
Links, the presentation, and some other stuff for folks who attended my talk about AI-powered SEO workflows.
Dec 2, 2025
AI
Using AI to generate ALT text for 27,000 images
Writing ALT text sucks. Writing ALT text for 27,000 images is enough to send me right off the Cliffs Of Insanity. I got AI to do the work for me. Here’s how.
Oct 14, 2025
AI
How To: Build A Content Audit Assistant With ScreamingFrog and AI
You can’t build an AI content auditor. You can build an AI content audit assistant that analyzes your site’s existing content, traffic data, and crawl data for opportunities. I’ll…
Jan 4, 2025
AI
Coax. Persuade. Cajole. Using Generative AI Right
I used ChatGPT to generate a cycling training plan and got a valuable reminder that generative AI can’t think. But it knows a lot. Getting it to convert that knowledge into…