I have a love/hate relationship with site replatforming projects: Migrating from one CMS/e-commerce platform/whatever to another is an opportunity. Great things can happen! Yay! Or, you can end up with a feculent pile of badly-written code and shortcuts that bogs down your business until the next time you replatform. This is my stream-of-consciousness list of things you must do for a stench-free project.Continue reading
If you run an agency, you’re going to face tough times. There’s no avoiding them. These are my experiences and how I (and my agency) survived them.Continue reading
If you create repeating, date-based content on your site, like an annual ‘best of’ list or buyer’s guide, use the same URL every year. Archive previous years to date-based URLs. That’s URL permanence. You’ll get more SEO bang for your buck.Continue reading
SEO Rule Number One: Fully describe your content.
Heck, that’s copywriting rule number one.
Everything that describes content should pass the blank sheet of paper test:
“Will this, written on a blank sheet of paper, make sense to a stranger?”Continue reading
Yep. I still have writer’s block. I’m so desperate I’m rewriting old fluff pieces and publishing them in a futile display of attention grubbing. So here you go: More Marketing Haiku. I apologize.Continue reading
Python is a fantastic SEO tool, until it breaks your heart. Tools are tools and you need to pick your battles. Ask yourself these questions before you code.Continue reading
What’s a “good” outgoing link? The SEO world has generated a mindboggling mound of utter crap on this subject. I try to simplify and make sense of it all.Continue reading
Ho hum, you say. Stay with me! I promise cats, dogs, drugs, Starcraft, and atomic leafblowers. And yes, all the tools I use, from keyboards to calendars.Continue reading
Advanced isn’t what you think.
“Skilled” isn’t the same as “advanced.”
“Skilled” means you know how to do a thing. Skills are crucial.
“Advanced” means you can recognize the bullshit, cut through it, and then apply skills to solve problems. “Advanced” is invaluable.Continue reading
Carol Schiller invited me to talk SEO copywriting at her class on Saturday. It was great fun, replete with Capybara. I focused on The Blank Sheet Of Paper Test: “Will this content, shown on a blank sheet of paper, make sense to a stranger?”Continue reading