Advanced isn’t what you think.
“Skilled” isn’t the same as “advanced.”
“Skilled” means you know how to do a thing. Skills are crucial.
“Advanced” means you can recognize the bullshit, cut through it, and then apply skills to solve problems. “Advanced” is invaluable.
Carol Schiller invited me to talk SEO copywriting at her class on Saturday. It was great fun, replete with Capybara. I focused on The Blank Sheet Of Paper Test: “Will this content, shown on a blank sheet of paper, make sense to a stranger?”
I was CEO of an agency for 25 years. Now, I’m setting up my own one-person shop. I’m going to keep a diary of the transition. Here are lessons learned in my first six weeks:
I don’t do tips posts, but this one was so dang exciting. You can find and replace fonts in Powerpoint. I. Am. Stunned. I am filled with joy.
I’ve been writing for 25 years. This site is new. I’ve got some serious work to do. In the meantime, have a look at the 1,000+ posts I wrote on Portent.com
After 25 years running Portent, I’ve decided to head out on my own.
I was not “forced out.” Nor did I leave because I don’t like working here. It’s just time. I’ve spent my entire adult life (give or take a few years) running an agency. I saw us grow from one person to a team of forty. We were acquired.