You can’t build an AI content auditor. You can build an AI content audit assistant that analyzes your site’s existing content, traffic data, and crawl data for opportunities. I’ll show you how I do it, from the inputs — ScreamingFrog, Google Analytics, DataForSEO — to the prompts and project.
Continue readingGeneral-purpose AI can’t perform content audits. It can, however, improve them. Here’s how.
Continue readingI won’t bore you with a long post. This is a list of words and phrases you should leave out of your business writing and (most) marketing copy, and a few alternatives (plus snarky remarks).
Continue readingLinks, tools, and the deck from my SEMPDX Engage 2024 talk about merged data content scoring (oh, and you can schedule a little Q&A time with yours truly).
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All the case studies about content that generated 50,000 customers can make you feel like a complete loser, and I’m here to say you’re not, and you’re not alone.
This morning I spoke to Loyal VC about content creation for small teams. This deck has the tips and rules I apply when resources and time are both scarce. Which, let’s face it, is 99.99999% of our working lives.
Oh, also: The capybara are back!!!! I couldn’t stop myself.
Continue readingCarol Schiller invited me to talk SEO copywriting at her class on Saturday. It was great fun, replete with Capybara. I focused on The Blank Sheet Of Paper Test: “Will this content, shown on a blank sheet of paper, make sense to a stranger?”
Continue readingI don’t do tips posts, but this one was so dang exciting. You can find and replace fonts in Powerpoint. I. Am. Stunned. I am filled with joy.
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