I’ve been writing for 28 years. These days, I write for fun, not survival, so there may be a little less going on here. Have a look at the 1,000+ posts I wrote on Portent.com
Use AI to Improve Content Audits (not perform them)
General-purpose AI can’t perform content audits. It can, however, improve them. Here’s how.
Continue readingHow to: Compress Images With Squoosh
5 megabyte images kill kittens. And capybara pups. And your users’ will to live.
Fortunately, there’s an easy image compressor: Squoosh.app. The name alone makes it worth a try, right?! You can compress the heck out of utterly bloated image files in a few seconds.
So, I broke my own rule and recorded a Squoosh how-to.
Continue readingAI Is Not Clickless Search
AI is not clickless search. Once you realize that, and the fact that it’s actually a whole separate earned media channel, marketing for AI makes more sense.
Continue readingReturn On Time Invested: Presentation Stuff
The slides and all supporting links, video, and tutorials from my Return On Time Invested presentation. Also includes a nifty Loom video about using Squoosh.app!
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Coax. Persuade. Cajole.
Using Generative AI Right
I used ChatGPT to generate a cycling training plan and got a valuable reminder that generative AI can’t think. But it knows a lot. Getting it to convert that knowledge into something useful takes a little coaxing and persuading. Cajoling, even.
Continue readingPlague Words And Their Alternatives
I won’t bore you with a long post. This is a list of words and phrases you should leave out of your business writing and (most) marketing copy, and a few alternatives (plus snarky remarks).
Continue readingMarketing’s Secret Currency: Return On Time Invested
The first thing your audience spends on you is time. Make sure they get a good return on investment.
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For Unforgettable Marketing,
Teach The Shit Out Of Everything
Teaching makes you memorable. It’s the best marketing tool you’ve got.
Continue readingStop Headaches With Merged Data Content Scoring
Links, tools, and the deck from my SEMPDX Engage 2024 talk about merged data content scoring (oh, and you can schedule a little Q&A time with yours truly).
Continue readingDigital 101: Three Questions Make Marketing Work
You want to be better at digital marketing? Understand that it’s still MARKETING, and marketing boils down to three questions: What’s the problem? How do I fix the problem? How can you help me fix it better? To create kick-ass stuff, describe the problem, describe the solution, and make your pitch.
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